How do you sell a property in a moneyless or illiquid market ? This is the million dollar question in the minds of those who want cash for their investments. But how can you possibly do it? In the past five years of my real estate career I have discovered an answer and that answer is the needs-focused marketing strategy. This strategy works because the liquidity problem creats serious competition as market players wrestle for the little cash available, so in order to survive this struggle one should be as competitive as possible through sharpening the needs-focused strategy. I will define this strategy later but for now I shall start with simple but important basics you should know first.
These are basic activities a seller must go through in order to make selling possible. These are common sense issues you may also think about even without professional advice. But you will be surprised to know about how many sales deals that fail to go through only because of sellers failing to do the simple basics hence I have to begin with these.