|McDonald's - I'M LOVIN' ITTM|
I am impressed by how Chicken Inn and other Innscor International franchises are taking up prime real estate spots in the city centers of Harare and elsewhere at an aggressive speed and obviously to the detriment of competitors. But this phenomenon , is it without precedence in the history of the fast food retail business and real estate? At this juncture I am therefore, reminded of Ray Kroc and McDonalds’ success that was based on a shrewd approach to the fast food retail business and real estate. So is Innscor International Franchising implementing the same strategy? Lets see!