Property fraud mitigation and 5 other benefits to expect from real estate marketing sites.


According to Zimbabwean police property fraudsters steal thousands of dollars from unsuspecting real estate investors in a year but gone are the days you should be losing your money this way. You can get unimaginable benefits from a website that promote real estate although this depends on whether or not you are using a website designed with the customer’s needs in mind. This article will therefore, use features of a smart property search site called Propertyend as a case study in discussing about some wonderful benefits that you should expect to see in a property marketing site in order to get real value out of your experience.





 1. Property fraud mitigation

If you are one of the victims in 20 property fraud cases reported to the ZRP in Bulawayo between August and September 2015 alone you would love to have known this earlier. Like many other victims you will agree with me that your misfortune started when a property was promoted on some website or other media. So common sense will tell you that the best way forward is to nip property fraud in the bud by ensuring that the information reaching users is safe. Due diligence is an involving affair but because of a true belief in the essence of value added service (VAS) Propertyend partly carry this burden on behalf of its users.

2. Being informed about relevant new arrivals

One negative aspect of searching for a property using print media is that of buying a newspaper and failing to find the desired property in that particular issue.  But even on online platforms its not always given that you will get the desired property when you search for one. Nevertheless, Propertyend can inform you about the availability of properties that matches your request after you have left the platform. Your time spend on the platform is never in vain. At the time of your search you may leave without the desired property but the site will send you alerts of relevant new arrivals so that you are always ahead of the competition.

3. Property search capabilities

Gone are the days of searching for property by perusing pages as if you are searching it in a hard copy book. A website worth its salt must give its users a real digital experience anything less is a waste of one’s valuable time.  One digital capability that should be prominent on sites that promote property is search. On Propertyend the search feature does the donkey work for a user by providing several answers that matches that user’s request. For example if a prospective buyer types in the description of the property he wants in terms of location, price, size etc the site will present several properties that matches this criteria within the shortest period possible.

4. Videos

Your site of choice should also be able to show you properties for sale and rent through videos or moving pictures. One may wonder why this is important. Due to its experience with real estate investors across Africa Propertyend has also learnt that the former want to pre-qualify property before purchase. Pre-qualifying is all about deciding whether or not going for physical viewing of a particular property is really worth it. Property investors will not necessarily like all properties presented to them on search results so a video help investors to effectively pre-qualify.

5. Social media buttons

The site you choose should have social media buttons that enables you to easily share its content with other decision makers like a spouse or business partners for timeously. In real estate investing timeous and judicious decision making is important yet this can be difficult to achieve in a group of people individually located in different locations. As a brand that is also present on social media Propertyend has noticed first hand that because of its size and degree of engagement amongst its members social media offers the best convenience for sharing information.    


6. Free advice

In this digital era you do not necessarily need to pay for everything because somethings are now for free. Free advice usually in the form of articles like this one is an example of free things now available on the internet. Having some understanding of what is going on is important to you as a real estate investor irrespective of the fact that you depend on qualified experts to do certain things for you. Risk mitigation in real estate for example is an area that you should know for yourself. There are some things that you can do wrong at the start like buying an overpriced property that can precipitate your vulnerability to certain types of associated risk in the future. So over and above cool benefits that you can enjoy on the site Propertyend also make an effort to ensure that important advice is also furnished for you.

Acknowledgement: House fraud cases spike, cops issue warning, The Chronicle, 05 October 2016

Please visit Propertyend website click here :  https://propertyend.com/

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